ENCOUNTERS

UX Design + Research  | Social Innovation

Research Question

How can I foster an inter-ethnic sense of belonging, for South Asian people living in the UK?

Duration

16 weeks

Overview

“Encounters” is a collaborative workshop, aimed at fostering an inter-ethnic sense of belonging for South Asian people living in the UK. 

It was a fully recorded event, joined by 10 people, 5 of which were of South Asian ethnicity. The aim was to spark conversation through the act of collaborative building, ultimately aiming to bring people together, despite ethnical, cultural, and religious differences, over a cup of chai.

Framework

The present project is set in a globalized world, where the movement of goods and people is greater than ever, and the immigrant community constitutes a significant part of the overall population.

Different ethnic groups differ in terms of values, religious beliefs and/or ideas, which can, at times, generate clashes between immigrant groups and the host community. The consequences of these social and ethical conflicts can manifest themselves in a lack of integration, emphasized by closedcircle communities and accompanied by civilities of indifference to difference.

References: (Rubenstein, 2001; Amin, 2013; Ehrkamp, 2005; Wang and Lo, 2007; Amin, 2013; Huizinga et al, 2018).

My role

The aim was to investigate the theme of Belonging, the role played by cultural artefacts and to explore how art and design can respond to the current social imbalance, leading to social innovation.

Aiming to promote values of inclusivity and diversity through cooperation,
I explored, with a diverse set of design methods, how the present research could be translated into a design solution that serves as an efficient and impactful tool to bring social innovation for a wide audience.

Methodology

AEIOU
Directed Storytelling
Cultural Probes
Storyboard
Sensemaking & Synthesis
Prototype & Testing
Facilitation

Field Research

Ethnographic research was conducted in South Asian community areas around London. Being the very first touchpoint with the audience and their environment, this was a key step in the development of my understanding of the concept, with all its complexities.

The AEIOU method was conducted in Tooting, a district of London with a high percentage of SouthAsian and other ethnic minorities population, an ideal place to start connecting with people through the spaces and practices that shape and mould their daily lives.

AEIOU-Layout-7

Fig. 1 :   Visualitation of the AEIOU Research, conducted in Tooting, Uk.

Tales of be-longing

Directed Storytelling method was conducted in-person and remotely with 12 participants of South Asian background, living in UK and EU, aged between 15 - 30.

The structure of the conversations was informal, aiming to grasp the life experiences that shaped the participants in their individual journey, while attempting to identify common patterns and any possible leverage points. The Directed Storytelling was later transcribed, synthetized, and analysed. 

Participant-A
Participant-A

Fig. 4 :  Directed storytelling transcript and migration map of participant B

Participant-A

Fig. 8:  Migration map of all participant's from Directed storytelling

Chasing Home

All the directed storytelling's were later visualised in a map tracking the movements of the participants.

Map-interviews

Key directions

The concept of different Body postures also emerged in the conversations, as it was present in different daily tasks and cultural practices, such as praying or eating on the floor with the family.


Sensemaking

All the insights gathered through primary and secondary research went through a process of sensemaking, attempting to link them all together. Indeed, the concepts surfaced from the
ethnographic research were found to be strictly connected to the relevant literature on belonging and related practices.

The sensemaking was conducted by using mind maps as media for understanding and communication. The main goal was to visualise all the insights as a whole, bringing them to life, finding new meanings and directions for the project.

FMP-Research-1-Frame-8-1

Fig. 9 :   Sensemaking phase mindmap

Objectives

1.     Map out daily user jouney 
2.    Understand the neighbourhood of the South Asian audience and their zones of comfort / discomfort. 
3.    Recognise exhisting commonalities between user and next of kins
4.    Identify contact zones, practices and objects around which the encounter can take place


Cultural Probes

Designed based on the knowledge gathered from the phase of sensemaking, the kits were designed according to all the aspects I wanted to explore. They were sent out to 10 participants across the UK, to be completed in 2 weeks.

All probes were designed to be consistent in graphics and content; they all had a small instruction box and a feedback box.

Kits

Fig. 10 :  Cultural probes kits ready to be dispatched to the different participants, including Jouney map, Comfort map, Netwrok diary, and Paper app, displayed below

Journey-map

Journey Map

The Journey Map aims to gain a deeper understanding of the intensity and frequency of participants’ daily movements, looking for common points of contact.

Comfort-map

Network Diary

Resembling an empathy map, the network diary attempts to identify the participants’ next of kin by looking for ethnic differences and common practices.

Network-diary

Comfort Map

The map was built to to obtain location-based insights by mapping out the participant's neighbourhood and assigning a comfort level to each zone according to a pre-given chart. 


Beyond

Paper App

Designed inspired by the BFF’s section of the Bumble app, the Paper App aims to understand desired practices and commonalities from a South Asian perspective.


Analysis

The kits were sent out to 10 participants across the UK, to be completed in 2 weeks ‘time.

The probes were later analyzed and synthetized into a mind map highlighting common denominators and differences among the different participants, alongside with the overall learnings gathered.

FMP-Research-Frame-9-1

Fig. 11 :   Cultural probe analysis mindmap

Synthesis

All data gathered till this point were synthetized into a potential design solution.
The very first step was bringing together all the characteristics that would have to be present in the outcome, by visualising them in the form of mindmap and reward/risk system’s map.

FMP-Research-1-Frame-9

Fig. 13 :  Reward and risk system map associated with the design solution

FMP-Research-1-Frame-11-2

Fig. 12:   Design solution synthetised attributes

Ideation 

With the aim to have a seating system that could be used as a tool to spark and facilitate the inter-ethnic interaction, through playfulness, simple modular blocks were initially sketched outlining different possible body postures and scenarios.

Foam blocks were obtained from scarted sofa pieces around london, and were modelled into simple geometrical shapes (triangular, cylindrical and cuboid) to be used and combined in the "Your Play Space" Workshop.

Foam-seating

Fig. 14:   Body postures and modular seatings visual explorations

Testing
"Your Play Space"

The "YPS" workshop aimed at exploring different body postures using a modular seating system made of foam material. It was open to people from a mixed ethnic background, aged between 15 and 30.

This was structured as an open and explorative studio aimed at designing a personalised comfort café space, offering the possibility to share the same space with other unknown and known people.

Fig. 15:  Video from the "Your Play Space"  workshop

Workshop Analysis

1. 

It was observed how initially people preferred to perform the activity individually. However, after around 10 minutes time, they were more open to share and build together, learning to negotiate and cooperate towards a common goal, without giving up their personal space and comfort.

2. 

Privacy and visibility were collectively prioritised in the building phase and how people felt at ease carrying their bodies differently than what they were used to in a traditional café.

3. 

Interestingly, none of the participants decided to build traditional seating systems like chairs. They rather preferred having a back support and to be in direct contact with the floor, while using sturdier surfaces to hold their food and beverages.

Key directions

Exploring South Asian cultural practices and understand how to incorporate them into a workshop activity

p.s. The modular seating design as a final outcome was not taken forward, but the insights and materials of this initial workshop were used in the making of the final design solution.


Inspiration

Manji

Fig. 16 :  Showcasing charpai in its native environment

A bed, sofa, table, chair, decoration or something else?

The inspiration for the building part of my outcome was taken by a traditional South Asian bed making practice. It followed the concept that one of the ways to generate belonging is through everyday cultural activities (Fenster, 2005).

Used not only as bed, but also as seating, table, decoration, for meditative purposes, dowry gift, mode of transportation and several other uses, the charpoy is a very diverse tool able to tie people together through its making and uses.

martistic-approach

Fig. 17 :   Examples of paintings created by the participants of ACANE

Participatory Art to support intercultural contact

A project developed by ACANE, enabling intercultural contact through the employment of participatory art practices was at the core of the second inspiration (Cieri, 2004; Cant and Morris, 2006; Pink, 2007; White, 2009).

They used art techniques to address and generate community integration by focusing on social relations, differences and similarities through material engagement.

mm

Fig. 18 :  Participants engaged in the Magic Machine prompts

A different approach to Workshops

Magic Machine project is a useful reference to understand the limitations that workshop formats and other participatory research tools can have when participants and artefacts are perceived as a mere resource of the research process, generating data for a pre-defined static vision (Andersen et al, 2019).

Storyboard

The method of storyboarding was used to visualise in low fidelity the final workshop. It was helpful in defining the physical arrangement of objects, interactions and facilitation required.

The ultimate goals were to create a comfort space, to bring people together, and to build collaboratively. The inspiration theme at the centre of the workshop was the making practice of a traditional South Asian bed.


Storyboard-layout-final

Fig. 19:  Storyboard of the workshop structure

Prototype, test and iterate

Once all the required prototypes and probes were available, some in low fidelity, a trial workshop was run with a mixed group of students and outsiders. 

The aim was to understand if the workshop was effective enough in engaging people into spontaneous conversations, the efficiency of the facilitation, along with observing the employment of diverse materials such as paper, palm leaves, raffia, threads, and nets. 

Thanks to observations and open feedbacks from the participants, different changes into the content and structure of the workshops were made.

Test

Fig. 20 :   Trial workshop

Workshop Analysis

1. 

Presence of diverse material range sparked curiosity, allowing for personal expression. The combination of materials was also easily weavable, leading to the creation of a hybrid surface in texture, color and sturdiness. 

2. 

Participants tended to pair up with someone they knew, due to the first prompt of creating teams by selecting preferred values/ items. 

3. 

Spontaneous conversation was taking place but in some cases an extra push was required to get the person out of their shell. 

Key directions

1.    Improve facilitation, making it more smooth, efficient and effective in regards to the brief
2.   Create probes to allow participants to connect with other people and reflect on the experience
3.   What's next? Design a way to make the workshop replicable by anyone anywhere

Final Event

The structure of the workshop involved pairing groups of people arbitrarily and having them work together on a common goal, the weaving of tea tabletops, for 15 minutes, while answering to each other to an ice-breaking question handed over in the form of a card, designed to promote spontaneous conversations.

Afterwards, partners were exchanged, and each participant continued working on a different workstation. This arrangement was repeated three additional times, for a total duration of one hour. Once the tables were completed, the ice-breaking cards were finally hanged on the tabletops as memory of their micro conversations.

Fig. 21 :  Final event video

Artefacts

The main activity of the workshop involved the building of small tea tabletops, inspired by thetraditional South Asian bed weaving practice, seen as a creative explorative tool.

The activity consisted in the using of wooden frames, pre-built by myself, and a wide range of materials, such as paper, palm leaves, raffia, threads, and nets, allowing for personal expression and diversity.

The built artefacts were all unique pieces, connecting the different cultures, ethnicities and individual personalities and perceptions of all the participants. 

The tea tables created through the workshop were later exhibited in the UAL Postgraduate Showcases 2022

Encounters

Fig. 22 :  Example of final Artefact

Probes

The workshop ended with refreshments and the completion of the reflection journal probe, which was done individually. 

The reflection Journal, which aimed at understanding the characteristics of their good and non-good interactions, with the other participants, and whether the activity was able to create a change in their perception of any specific ethnicity.

A contact card was also provided to keep in touch with the people met during the workshop, but this was completely optional and at the discretion of each person.

final-probes-fotos

Fig. 23 :   Visualisation of Guidelines manual

Learnings

It was noticed how all the participants were female. This could be seen as a window of opportunity to understand the dynamics and characteristics that appeal especially to female participants as opposed to males.
Arguably, this would also mean to question the efficacy of employing creative activities for males and to try to understand how to facilitate mixed gender group workshops in the future.

Literature Review

Applications

The outcome presented here was designed to foster an inter-ethnic and cultural place and practice of belonging. It aims to be used not only by governments, organizations, or research programs, but also by anyone who would like to initiate meaningful contact with people from a South Asian background.

The tool developed can be easily re-created,  while opening the personal horizons through multi-ethnic encounters. It can be also tweaked and adjusted to different audience groups, as the fostering and dynamics of inter-ethnic belonging have been acknowledged to be a universally recognized humanapproach.

Research Question

How can I foster an inter-ethnic sense of belonging, for South Asian people living in the UK?

Duration

16 weeks

Overview

“Encounters” is a collaborative workshop, aimed at fostering an inter-ethnic sense of belonging for South Asian people living in the UK. 

It was a fully recorded event, joined by 10 people, 5 of which were of South Asian ethnicity. The aim was to spark conversation through the act of collaborative building, ultimately aiming to bring people together, despite ethnical, cultural, and religious differences, over a cup of chai.

Framework

The present project is set in a globalized world, where the movement of goods and people is greater than ever, and the immigrant community constitutes a significant part of the overall population.

Different ethnic groups differ in terms of values, religious beliefs and/or ideas, which can, at times, generate clashes between immigrant groups and the host community. The consequences of these social and ethical conflicts can manifest themselves in a lack of integration, emphasized by closedcircle communities and accompanied by civilities of indifference to difference.

References: (Rubenstein, 2001; Amin, 2013; Ehrkamp, 2005; Wang and Lo, 2007; Amin, 2013; Huizinga et al, 2018).

My role

The aim was to investigate the theme of Belonging, the role played by cultural artefacts and to explore how art and design can respond to the current social imbalance, leading to social innovation.

Aiming to promote values of inclusivity and diversity through cooperation, I explored, with a diverse set of design methods, how the present research could be translated into a design solution that serves as an efficient and impactful tool to bring social innovation for a wide audience.

Methodology

AEIOU
Directed Storytelling
Cultural Probes
Storyboard
Sensemaking & Synthesis
Prototype & Testing
Facilitation

Field Research

Ethnographic research was conducted in South Asian community areas around London. Being the very first touchpoint with the audience and their environment, this was a key step in the development of my understanding of the concept, with all its complexities.

The AEIOU method was conducted in Tooting, a district of London with a high percentage of SouthAsian and other ethnic minorities population, an ideal place to start connecting with people through the spaces and practices that shape and mould their daily lives.

AEIOU-Layout-7

Fig. 1 :   Visualitation of the AEIOU Research, conducted in Tooting, Uk.

Tales of be-longing

Directed Storytelling method was conducted in-person and remotely with 12 participants of South Asian background, living in UK and EU, aged between 15 - 30.

The structure of the conversations was informal, aiming to grasp the life experiences that shaped the participants in their individual journey, while attempting to identify common patterns and any possible leverage points. The Directed Storytelling was later transcribed, synthetized, and analysed. 

P-NEW-1.5

Fig. 2:   Directed storytelling transcript participant A

Participant-A-2.1

Fig. 3 :  Migration map of participant A

P-NEW-2

Fig. 4 :  Directed storytelling transcript participant B

Participant-B-2.1

Fig. 5 :  Migration map of participant B

P-NEW-3

Fig. 6 :  Directed storytelling transcript participant C

Participant-C-2.1

Fig. 7 :  Migration map of participant C

Chasing Home

All the directed storytelling's were later visualised in a map tracking the movements of the participants.

Map-interviews

Fig. 8:  Migration map of all participant's from Directed storytelling

Key directions

The concept of different Body postures also emerged in the conversations, as it was present in different daily tasks and cultural practices, such as praying or eating on the floor with the family.

Sensemaking

All the insights gathered through primary and secondary research went through a process of sensemaking, attempting to link them all together. Indeed, the concepts surfaced from the ethnographic research were found to be strictly connected to the relevant literature on belonging and related practices.

The sensemaking was conducted by using mind maps as media for understanding and communication. The main goal was to visualise all the insights as a whole, bringing them to life, finding new meanings and directions for the project.

FMP-Research-1-Frame-8-1

Fig. 9 :   Sensemaking phase mindmap

Objectives

1.     Map out daily user jouney 
2.    Understand the neighbourhood of the South Asian audience and their zones of comfort 
3.    Recognise exhisting commonalities between user and next of kins
4.    Identify contact zones, practices and objects around which the encounter can take place


Cultural Probes

Designed based on the knowledge gathered from the phase of sensemaking, the kits were designed according to all the aspects I wanted to explore. They were sent out to 10 participants across the UK, to be completed in 2 weeks.

All probes were designed to be consistent in graphics and content; they all had a small instruction box and a feedback box.





Kits

Fig. 10 :  Cultural probes kits ready to be dispatched to the different participants, including Jouney map, Comfort map, Netwrok diary, and Paper app, displayed below

Journey-map

Journey Map

The Journey Map aims to gain a deeper understanding of the intensity and frequency of participants’ daily movements, looking for common points of contact.

Comfort-map

Network Diary

Resembling an empathy map, the network diary attempts to identify the participants’ next of kin by looking for ethnic differences and common practices.

Network-diary

Comfort Map

Aiming to obtain location-based insights, the comfort map was built to accommodate participants from any geographical location and requested them to map out their surrounding areas according to a pre-given comfort level chart. 

Beyond

Paper App

Designed inspired by the BFF’s section of the Bumble app, the Paper App aims to understand desired practices and commonalities from a South Asian perspective.

Analysis

The kits were sent out to 10 participants across the UK, to be completed in 2 weeks ‘time.

The probes were later analyzed and synthetized into a mind map highlighting common denominators and differences among the different participants, alongside with the overall learnings gathered.

FMP-Research-Frame-9-1

Fig. 11 :   Cultural probe analysis mindmap

Synthesis

All data gathered till this point were synthetized into a potential design solution.

The very first step was bringing together all the characteristics that would have to be present in the outcome, by visualising them in the form of mindmap and reward/risk system’s map.

FMP-Research-1-Frame-11-2

Fig. 12:   Design solution synthetised attributes

FMP-Research-1-Frame-9

Fig. 13 :  Reward and risk system map associated with the design solution

Ideation 

With the aim to have a seating system that could be used as a tool to spark and facilitate the inter-ethnic interaction, through playfulness, simple modular blocks were initially sketched outlining different possible body postures and scenarios.

Foam blocks were obtained from scarted sofa pieces around london, and were modelled into simple geometrical shapes (triangular, cylindrical and cuboid) to be used and combined in the "Your Play Space" Workshop.

Foam-seating

Fig. 14:   Body postures and modular seatings visual explorations

Testing
"Your Play Space"

The "YPS" workshop aimed at exploring different body postures using a modular seating system made of foam material. It was open to people from a mixed ethnic background, aged between 15 and 30.

This was structured as an open and explorative studio aimed at designing a personalised comfort café space, offering the possibility to share the same space with other unknown and known people.

Fig. 15:  Video from the "Your Play Space"  workshop

Workshop Analysis

1. 

It was observed how initially people preferred to perform the activity individually. However, after around 10 minutes time, they were more open to share and build together, learning to negotiate and cooperate towards a common goal, without giving up their personal space and comfort.

2. 

Privacy and visibility were collectively prioritised in the building phase and how people felt at ease carrying their bodies differently than what they were used to in a traditional café.

3. 

Interestingly, none of the participants decided to build traditional seating systems like chairs. They rather preferred having a back support and to be in direct contact with the floor, while using sturdier surfaces to hold their food and beverages.

Key directions

Exploring South Asian cultural practices and understand how to incorporate them into a workshop activity

p.s. The modular seating design as a final outcome was not taken forward, but the insights and materials of this initial workshop were used in the making of the final design solution.

Inspiration

Manji

Fig. 16 :  Showcasing charpai in its native environment

A bed, sofa, table, chair, decoration or something else?

The inspiration for the building part of my outcome was taken by a traditional South Asian bed making practice. It followed the concept that one of the ways to generate belonging is through everyday cultural activities (Fenster, 2005).

Used not only as bed, but also as seating, table, decoration, for meditative purposes, dowry gift, mode of transportation and several other uses, the charpoy is a very diverse tool able to tie people together through its making and uses.

martistic-approach

Fig. 17 :   Examples of paintings created by the participants of ACANE

Participatory Art to support intercultural contact

A project developed by ACANE, enabling intercultural contact through the employment of participatory art practices was at the core of the second inspiration (Cieri, 2004; Cant and Morris, 2006; Pink, 2007; White, 2009).

They used art techniques to address and generate community integration by focusing on social relations, differences and similarities through material engagement.

mm

Fig. 18 :  Participants engaged in the Magic Machine prompts

A different approach to Workshops

Magic Machine project is a useful reference to understand the limitations that workshop formats and other participatory research tools can have when participants and artefacts are perceived as a mere resource of the research process, generating data for a pre-defined static vision (Andersen et al, 2019).

Storyboard

The method of storyboarding was used to visualise in low fidelity the final workshop. It was helpful in defining the physical arrangement of objects, interactions and facilitation required.

The ultimate goals were to create a comfort space, to bring people together, and to build collaboratively. The inspiration theme at the centre of the workshop was the making practice of a traditional South Asian bed.

Storyboard-layout-final

Fig. 19:  Storyboard of the workshop structure

Prototype, test, and iterate

Once all the required prototypes and probes were available, some in low fidelity, a trial workshop was run with a mixed group of students and outsiders. 

The aim was to understand if the workshop was effective enough in engaging people into spontaneous conversations, the efficiency of the facilitation, along with observing the employment of diverse materials such as paper, palm leaves, raffia, threads, and nets. 

Thanks to observations and open feedbacks from the participants, different changes into the content and structure of the workshops were made.

Test

Fig. 20 :   Trial workshop

Workshop Analysis

1. 

Presence of diverse material range sparked curiosity, allowing for personal expression. The combination of materials was also easily weavable, leading to the creation of a hybrid surface in texture, color and sturdiness. 

2. 

Participants tended to pair up with someone they knew, due to the first prompt of creating teams by selecting preferred values/ items. 

3. 

Spontaneous conversation was taking place but in some cases an extra push was required to get the person out of their shell. 

Key directions

1.    Improve facilitation, making it more smooth, efficient and effective in regards to the brief
2.   Create probes to allow participants to connect with other people and reflect on the experience

Final Event

The structure of the workshop involved pairing groups of people arbitrarily and having them work together on a common goal, the weaving of tea tabletops, for 15 minutes, while answering to each other to an ice-breaking question handed over in the form of a card, designed to promote spontaneous conversations.

Afterwards, partners were exchanged, and each participant continued working on a different workstation. This arrangement was repeated three additional times, for a total duration of one hour. Once the tables were completed, the ice-breaking cards were finally hanged on the tabletops as memory of their micro conversations.

Fig. 21 :  Final event video

Artefacts

The main activity of the workshop involved the building of small tea tabletops, inspired by thetraditional South Asian bed weaving practice, seen as a creative explorative tool.

The activity consisted in the using of wooden frames, pre-built by myself, and a wide range of materials, such as paper, palm leaves, raffia, threads, and nets, allowing for personal expression and diversity.

The built artefacts were all unique pieces, connecting the different cultures, ethnicities and individual personalities and perceptions of all the participants.

The tea tables created through the workshop were later exhibited in the UAL Postgraduate Showcases 2022

Encounters

Fig. 22 :  Example of final Artefact

Probes

The workshop ended with refreshments and the completion of the reflection journal probe, which was done individually. The reflection Journal, which aimed at understanding the characteristics of their good and non-good interactions, with the other participants, and whether the activity was able to create a change in their perception of any specific ethnicity.

A contact card was also provided to keep in touch with the people met during the workshop, but this was completely optional and at the discretion of each person.

final-probes-fotos

Fig. 23 :   Visualisation of Guidelines manual

Learnings

It was noticed how all the participants were female. This could be seen as a window of opportunity to understand the dynamics and characteristics that appeal especially to female participants as opposed to males. Arguably, this would also mean to question the efficacy of employing creative activities for males and to try to understand how to facilitate mixed gender group workshops in the future.

Accolades

It was noticed how all the participants were female. This could be seen as a window of opportunity to understand the dynamics and characteristics that appeal especially to female participants as opposed to males. Arguably, this would also mean to question the efficacy of employing creative activities for males and to try to understand how to facilitate mixed gender group workshops in the future.

Applications

The outcome presented here was designed to foster an inter-ethnic and cultural place and practice of belonging. It aims to be used not only by governments, organizations, or research programs, but also by anyone who would like to initiate meaningful contact with people from a South Asian background.

The tool developed can be easily re-created by anyone following the provided guideline manual, while opening the personal horizons through multi-ethnic encounters. It can be also tweaked and adjusted to different audience groups, as the fostering and dynamics of inter-ethnic belonging have been acknowledged to be a universally recognized humanapproach.

Literature Review 

© Faiza Iftikhar 2023 

© Faiza Iftikhar 2023